See If You Qualify For The Program

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Here's How It Works

The Right Message

David McKnight will present a powerful 45-minute webcast that lays out strategies on how to protect retirement savings from the impact of dramatically higher taxes within the next 10 years.

Lead Nurturing

Our automated follow-up sequence nurtures the prospect along their Power of Zero education journey. It provides them with FREE educational resources that allow them to build upon what they learned during the webcast.

Here are the resources they’ll receive:

  • Free hardback copy of The Power of Zero
  • A complimentary viewing of the documentary The Power of Zero: The Tax Train Is Coming
  • Critical podcast episodes from The Power of Zero Show
  • Automated emails with exclusive David McKnight content that help nurture them along their educational journey

Transfer Authority

When the prospect is ready and requests a complimentary strategy session with David McKnight, he will transfer authority to you as THE advisor best qualified to execute the Power of Zero strategy in the area. This breaks down the walls of distrust prospects have over working with an advisor they have yet to meet in person.

See why the POZ Automated Prospect Journey works! Watch The Video

What’s Included

Your Own Territory

An exclusive area that no other Power of Zero advisor can market to.

Marketing and Advertising

You only pay for the cost of advertising, but our team executes the campaigns.

We offer a Video On Demand (VOD) Facebook Campaign, or a Direct Mailer Campaign.

More Details
Video on Demand (VOD) Facebook Campaign
Direct Mailer Campaign

Full Library of Content

You get access to video, audio, and scripts for the flagship Power of Zero presentation and all three follow up appointments along with a comprehensive list of objections and responses. You also get access to David McKnight’s live webinars where he does a different Power of Zero case study every week.

Your Own Case Designer

You’ll get a dedicated Power of Zero case designer who will create roadmaps and before and after comparisons for all your appointments so you can spend time doing what you do best - meeting with prospects!


There’s no better time than now to share the Power of Zero planning concepts given the current fiscal state of our country.
Join our program and start building your own Power of Zero practice today!
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About David McKnight

David McKnight graduated from Brigham Young University with Honors in 1997. Over the past 20 years David has helped put thousands of Americans on the road to the zero percent tax bracket. He has been featured in Forbes, USA Today, The New York Times, Fox Business, Bloomberg Radio, MarketWatch, CBS Radio, CNBC, Yahoo Finance,, Reuters, Investor’s Business Daily and numerous other national publications. David was a Focus Speaker at the worldwide annual meeting of MDRT in Toronto, Canada and is a multiple Top of the Table qualifier.

His bestselling book The Power of Zero has sold over 200,000 copies and the updated and revised version was published by Penguin Random House. When it was launched in September of 2018, it finished the week as the #2 most-sold business book in the world. In 2019 The Power of Zero was ranked as the #9 best financial resource in the country by Forbes Magazine. This book was recently made into a full-length documentary film, also entitled The Power of Zero. As the President of David McKnight & Company, he mentors hundreds of financial advisors from across the country who specialize in The Power of Zero retirement approach. He and his wife Felice have seven children.

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